Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.

Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, Minnesota, Aveda is the first beauty company manufacturing with 100% wind power. Their wind energy purchases offsets 100% of the electricity used by their primary manufacturing facility in Minnesota USA.

Aveda are one of the largest purchasers of Organic material in the personal care industry 90% of their essential oils are certified organic, that’s 35 tones annually and of 89% of their raw herbal ingredients are certified organic.

Aveda are setting an industry benchmark for environmental packaging. They are a leader of integrating the highest possible post-consumer re-cycled (PCR) content into their packaging.

Without compromise Aveda fulfill their mission by providing high performance products that are good for their professionals, their guests and the earth.

Aveda Mission

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.


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